New

HERO MAXI DRESS GARNET | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in a garnet red cotton. The shirring at the waist accentuates the full skirt.

HERO MAXI DRESS GARNET | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in a garnet red cotton. The shirring at the waist accentuates the full skirt.

HERO MAXI DRESS GARNET | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in a garnet red cotton. The shirring at the waist accentuates the full skirt.

HERO MAXI DRESS GARNET | Double strap maxi dress with a plunge neckline, shirred waist detail, and side split in a garnet red cotton. The shirring at the waist accentuates the full skirt.

Add to bag

4
6
8
10
12
14
16
18
20

Hero maxi dress $299

New

ANDIE LINEN PANT JAVA | Palazzo style elastic waist pants with a tie, in a light-weight java coloured linen. These pants are high waisted, uncomplicated, and classically cool.

ANDIE LINEN PANT JAVA | Palazzo style elastic waist pants with a tie, in a light-weight java coloured linen. These pants are high waisted, uncomplicated, and classically cool.

ANDIE LINEN PANT JAVA | Palazzo style elastic waist pants with a tie, in a light-weight java coloured linen. These pants are high waisted, uncomplicated, and classically cool.

ANDIE LINEN PANT JAVA | Palazzo style elastic waist pants with a tie, in a light-weight java coloured linen. These pants are high waisted, uncomplicated, and classically cool.

Add to bag

4
6
8
10
12
14
16
18
20

Andie linen pant $249

New

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20

Firebird cowl sleeveless top $239

+1

New

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

Add to bag

4
6
8
10
12
14
16
18
20

Madeleine denim jacket $269

New

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20

Firebird cowl gown $399

+2

Pre-Order

NONI RUFFLE TOP WHITE | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.

NONI RUFFLE TOP WHITE | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.

NONI RUFFLE TOP WHITE | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.

NONI RUFFLE TOP WHITE | Short sleeve cotton blouse, design with feature ruffled sleeves and a ruffle peplum hem. This top has bust shaping and a v-neckline, which makes for an easy-wear style.

Add to bag

4
6
8
10
12
14
16
18
20

Noni ruffle top $239

New

MADELEINE DENIM MINI SKIRT UNWASHED | Mid-rise mini skirt designed in a raw denim. Features a patched back pocket, 2 side pockets and a simple zip and button fly. Pairs as a set with the Madeleine...

MADELEINE DENIM MINI SKIRT UNWASHED | Mid-rise mini skirt designed in a raw denim. Features a patched back pocket, 2 side pockets and a simple zip and button fly. Pairs as a set with the Madeleine...

MADELEINE DENIM MINI SKIRT UNWASHED | Mid-rise mini skirt designed in a raw denim. Features a patched back pocket, 2 side pockets and a simple zip and button fly. Pairs as a set with the Madeleine...

MADELEINE DENIM MINI SKIRT UNWASHED | Mid-rise mini skirt designed in a raw denim. Features a patched back pocket, 2 side pockets and a simple zip and button fly. Pairs as a set with the Madeleine...

Add to bag

4
6
8
10
12
14
16
18
20

Madeleine denim mini skirt $209

New

BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

Buzz jean $289

New

MARGIE TIE-BACK MAXI DRESS BLACK TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.

MARGIE TIE-BACK MAXI DRESS BLACK TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.

MARGIE TIE-BACK MAXI DRESS BLACK TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.

MARGIE TIE-BACK MAXI DRESS BLACK TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.

Add to bag

4
6
8
10
12
14
16
18
20

Margie tie-back maxi dress $289

New

TRULLI MAXI DRESS RED TARTAN | Cotton tartan maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

TRULLI MAXI DRESS RED TARTAN | Cotton tartan maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

TRULLI MAXI DRESS RED TARTAN | Cotton tartan maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

TRULLI MAXI DRESS RED TARTAN | Cotton tartan maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...

Add to bag

4
6
8
10
12
14
16
18
20

Trulli maxi dress $299

New

NAOMI SHIRT PINK | A classic pink shirt that is elevated by the front box pleats. This shirt also features a 'balloon' sleeve, that looks great layered under vests and tops.

NAOMI SHIRT PINK | A classic pink shirt that is elevated by the front box pleats. This shirt also features a 'balloon' sleeve, that looks great layered under vests and tops.

NAOMI SHIRT PINK | A classic pink shirt that is elevated by the front box pleats. This shirt also features a 'balloon' sleeve, that looks great layered under vests and tops.

NAOMI SHIRT PINK | A classic pink shirt that is elevated by the front box pleats. This shirt also features a 'balloon' sleeve, that looks great layered under vests and tops.

Add to bag

4
6
8
10
12
14
16
18
20

Naomi shirt $249

New

RAQUEL MINI DRESS RED TARTAN | Cotton mini dress is crafted in a red tartan fabric, with ruched bust detailing. Wear it on or off the shoulder for a effortless summer look.

RAQUEL MINI DRESS RED TARTAN | Cotton mini dress is crafted in a red tartan fabric, with ruched bust detailing. Wear it on or off the shoulder for a effortless summer look.

RAQUEL MINI DRESS RED TARTAN | Cotton mini dress is crafted in a red tartan fabric, with ruched bust detailing. Wear it on or off the shoulder for a effortless summer look.

RAQUEL MINI DRESS RED TARTAN | Cotton mini dress is crafted in a red tartan fabric, with ruched bust detailing. Wear it on or off the shoulder for a effortless summer look.

Add to bag

4
6
8
10
12
14
16
18
20

Raquel mini dress $269

New

BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

BUZZ JEAN WHITE | Barrel-leg jean designed in a white denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

Buzz jean $289

New

UMA SILK DRESS YELLOW TARTAN | The iconic Uma Silk Dress is a bias-cut maxi dress, featuring a front and back V-neckline and puff sleeve. Imagined in our RUBY yellow tartan silk.

UMA SILK DRESS YELLOW TARTAN | The iconic Uma Silk Dress is a bias-cut maxi dress, featuring a front and back V-neckline and puff sleeve. Imagined in our RUBY yellow tartan silk.

UMA SILK DRESS YELLOW TARTAN | The iconic Uma Silk Dress is a bias-cut maxi dress, featuring a front and back V-neckline and puff sleeve. Imagined in our RUBY yellow tartan silk.

UMA SILK DRESS YELLOW TARTAN | The iconic Uma Silk Dress is a bias-cut maxi dress, featuring a front and back V-neckline and puff sleeve. Imagined in our RUBY yellow tartan silk.

Add to bag

4
6
8
10
12
14
16
18
20

Uma silk dress $299

Shop New Arrivals

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

Play

New

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20

Firebird cowl sleeveless top $239

+1

New

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20

Firebird cowl gown $399

+2

New

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

Add to bag

4
6
8
10
12
14
16
18
20

Firebird satin cowl top $249

New

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20

Firebird cowl gown $399

+2

New

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

Add to bag

4
6
8
10
12
14
16
18
20
22

Firebird cowl gown $399

+2

New

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

Add to bag

4
6
8
10
12
14
16
18
20

Firebird satin cowl top $249

dream #RUBETTES

View

DENIM

View

tops

View

sale

View

tops

A Fresh Start ~ RUBY Ponsonby

vibe

A Fresh Start ~ RUBY Ponsonby

Introducing: RUBY x Griffin's Pink Collection

features

Introducing: RUBY x Griffin's Pink Collection

Symone Tafuna'i, Track Athelete

tbiytc

Symone Tafuna'i, Track Athelete

EMPTY BAG? YOU MAY HAVE MISSED OUR NEW ARRIVALS...

LET’s WRAP IT UP FOR YOU!

4x $0 on

Continue Shopping

Shipping + taxes calculated at checkout