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NEW ARRIVALS

New
EMMA KNIT LONG SLEEVE BABY BLUE NAVY STRIPE | Off-shoulder long sleeve knitted top crafted in a baby blue and navy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+5
New
DOMINO QUILT JACKET BLACK | Quilted shell jacket with a high crew neckline with panel detailing and a crosshatch quilt design. This jacket features gold heart buttons that elevate this staple wardrobe piece.
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RUBY

Domino quilt jacket $399

New
ESME LONG SLEEVE BURGUNDY BUTTER BLUE STRIPE | Long sleeve burgundy, butter, and blue striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.
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RUBY

Esme long sleeve $189

New
RUBEAR SWEATER TEDDY BEAR | Boxy knit sweater with a feature RUBEAR design in celebration of our Resort 2024 artist collaboration with Shelly Botticelli.Designed to be a relaxed fit, this sweater is the perfect addition...
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RUBY

Rubear sweater $289

New
JOSIE SWEATER BROWN AQUA STRIPE | Balloon sleeve sweater designed in a cosy mohair wool blend. This sweater has a brushed texture with a super soft hand-feel.
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RUBY

Josie sweater $329

New
MATILDA CARDIGAN BURGUNDY AQUA STRIPE | A fresh take on a Rubette favourite, introducing the striped Matilda Cardigan. A button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff...
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RUBY

Matilda cardigan $329

+12
New
JOSIE SWEATER WHITE NAVY STRIPE | Balloon sleeve sweater designed in a cosy mohair wool blend. This sweater has a brushed texture with a super soft hand-feel.
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RUBY

Josie sweater $329

New
EMMA KNIT LONG SLEEVE WHITE LACE | Our signature Emma Knit Long Sleeve is imagined in a lattice knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+5
New
EMMA KNIT LONG SLEEVE DEEP PLUM | Off-shoulder long sleeve knitted top crafted in a deep plum mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+5
FLASH 20% OFF
BAILEY SWEATER NAVY | Chunky turtle neck sweater designed in a navy cotton yarn. Slouchy and long line, this sweater will wrap you up and have you feeling extra cosy, always.
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RUBY

Bailey sweater $269 $215.20

FLASH 20% OFF
WATERMELON VEST BROWN AQUA STRIPE | Relaxed fit sleeveless sweater vest, made in a lightweight wool blend with ribbed hem detailing. This piece is perfect for playing with layering over shirts and tops.
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RUBY

Watermelon vest $199 $159.20

New
EMMA KNIT LONG SLEEVE RED WHITE STRIPE | Off-shoulder long sleeve knitted top crafted in a red and white striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+5
FLASH 20% OFF
CHER SATIN MINI SKIRT BLACK ROSETTE | Highwaisted mini skirt in a black coloured satin. Calling to mind the mini skirts of the 90's, this piece was inspired by Cher from 'Clueless'. Features a detachable Rosette tie,...
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RUBY

Cher satin mini skirt rosette $229 $183.20

FLASH 20% OFF
RHEA TURTLENECK SWEATER RED | Boxy knitted sweater in a lush red mohair wool blend, with a detachable turtleneck that can be worn underneath the sweater or separately. Designed to be a relaxed fit, this...
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RUBY

Rhea turtleneck sweater $299 $239.20

Low Stock
BAILEY JACKET KHAKI | Heavy-weight collared jacket designed in a luxe khaki cotton, with a suede hand-feel. With a contrasting corduroy collar and pink gingham lining, it's all in the details with this staple...
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RUBY

Bailey jacket $369

Pre-Order
SASHA WRAP PANT CHARCOAL | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant.
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RUBY

Sasha wrap pant $289

New
MATILDA CARDIGAN PETROL | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+12
New
MATILDA CARDIGAN BURGUNDY | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
Add to bag

RUBY

Matilda cardigan $299

+12
Pre-Order
COCO BLAZER BLACK | A collarless blazer designed in a mid-weight suiting fabric. Features a cinched waist and slightly flared sleeves, giving a structured silhouette. Make it a set by pairing it with the Coco...
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RUBY

Coco blazer $399

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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

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SALE ~ TOPS

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SALE ~ DRESSES

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SALE ~ UNDER $100

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SALE ~ DRESSES

dream #RUBETTES

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Winter Wonderland

features

Winter Wonderland

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Liam x Norsewear ~ Put a sock in it

toolbox

Liam x Norsewear ~ Put a sock in it

Isabella Moore, Model

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Isabella Moore, Model