SHOP NEW ARRIVALS

New

VELMA SWEATER PINK BURGUNDY STRIPE | Boxy fit knitted jumper in a Rubette favourite colour way, pink and burgundy. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect...

Add to bag

XS
S
M
L
XL
XXL

RUBY

Velma sweater $249

New

SASHA WRAP PANT CHARCOAL | Straight-leg suiting pant with a feature wrap detail at the waistband. This wrap is a play on layering and draping, which elevate this simple yet elegant pant.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Sasha wrap pant $289

New

MADRID TOP NOUVEAU FLORAL | One shoulder top designed in an retro-blue floral viscose fabric, with a silk-like hand feel and look.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Madrid top $219

New

MATILDA COTTON CARDIGAN BLACK | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda cotton cardigan $279

New

MADRID SLIP DRESS NOUVEAU FLORAL | Bias cut slip dress designed in our RUBY nouveau floral. A must-have dress in every wardrobe.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Madrid slip dress $319

New

BUZZ JEAN UNWASHED | Barrel-leg jean designed in a raw wash denim. Sits mid-waisted and features panel detailing down the front that wraps to the side seam.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Buzz jean $299

+1

New

MADRID GOWN NOUVEAU FLORAL | Halter dress designed in our RUBY nouveau floral. Featuring a twist detail at the waist, open back and side split, this dress is perfect for any formal occasion.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Madrid gown $369

New

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit long sleeve $199

+2

New

RHEA SWEATER GREY MARLE | Boxy fitted knitted sweater crafted in a lush grey marle mohair wool blend. Designed to be a relaxed fit, this jumper is the perfect addition to layer over and under...

Add to bag

XS
S
M
L
XL

RUBY

Rhea sweater $269

New

EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit top $159

+4

New

MATILDA COTTON CARDIGAN JAVA | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda cotton cardigan $279

Pre-Order

EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit long sleeve $199

+2

New

MONTY JACKET BERRY VANILLA CHECK | Pink checkered jacket with a zip front, placket and collar. This jacket sits boxy and a bit cropped, and features cuffs at the sleeve which create a slight balloon shape.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Monty jacket $369

New

SIMONA LONG SLEEVE BLOUSE BLACK | Long sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Simona long sleeve blouse $249

New

SIMONA LONG SLEEVE BLOUSE WHITE | Long sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Simona long sleeve blouse $249

New

SIMONA PANT BLACK | High waisted pant with a straight leg, designed in a luxe black satin. These pants have a facing finish, that creates a clean, no-waistband look.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Simona pant $259

New

SONNY PANT BROWN STRIPE | Straight leg cotton pant with a flat elastic waistband, designed in brown pinstriped cotton. These pants sit relaxed and wide and have side and back pockets.

Add to bag

6
8
10
12
14
16
18

RUBY

Sonny pant $249

New

ESME LONG SLEEVE BURGUNDY AQUA | Long sleeve burgundy and aqua striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Esme long sleeve $189

New

MISTY COAT COCOA | Double-breasted coat with a relaxed silhouette, balloon sleeves and a button-up front with a waist tie. Crafted in a plush wool blend felt, wearing this piece feels like being wrapped...

Add to bag

6
8
10
12
14
16
18

RUBY

Misty coat $549

New

MATILDA COTTON CARDIGAN NAVY | Your wool Matilda's, allergy-friendly twin! All the best bits crafted in a plush cotton knit version. Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda cotton cardigan $279

Shop New Arrivals

Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

Play

New

ESME LONG SLEEVE BURGUNDY AQUA | Long sleeve burgundy and aqua striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Esme long sleeve $189

New

EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit top $159

+4

New

EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit long sleeve $199

+2

Pre-Order

EMMA KNIT LONG SLEEVE PINK FOREST STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and forest striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit long sleeve $199

+2

New

JOSIE SWEATER PINK RED STRIPE | Balloon sleeve sweater designed in a super cosy wool blend. This sweater has a brushed texture with a super soft hand-feel.

Add to bag

XS
S
M
L
XL

RUBY

Josie sweater $329

New

ESME LONG SLEEVE NAVY STRAWBERRY | Long sleeve navy and strawberry striped top, with a super soft hand feel in a mid-weight viscose blend knit. This piece will become an everyday staple.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Esme long sleeve $189

Low Stock

VELMA SWEATER ICE CREAM CAKE | Boxy fit knitted jumper imagined in a delicious ice cream cake stripe. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect addition...

Add to bag

XS
S
M
L
XL
XXL

RUBY

Velma sweater $249

LIMITED EDITION

MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Matilda cardigan $329

+10

New

SIMONA BLOUSE PINK RED STRIPE | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Simona blouse $239

+2

Pre-Order

EMMA KNIT LONG SLEEVE CANDY STRIPE | Off-shoulder long sleeve knitted top crafted in a candy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Emma knit long sleeve $199

+2

New

VELMA SWEATER PINK BURGUNDY STRIPE | Boxy fit knitted jumper in a Rubette favourite colour way, pink and burgundy. Crafted in a lush mohair wool blend and featuring subtle batwing sleeves, this jumper is the perfect...

Add to bag

XS
S
M
L
XL
XXL

RUBY

Velma sweater $249

Low Stock

EDDIE SHIRT PINK RED STRIPE | A RUBY spin on a classic shirt shape, meet Eddie, a pink and red striped shirt that will bring fun into your wardrobe. Features a close fit that nips in...

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Eddie shirt $249

Pre-Order

MARLA SHORTS BURGUNDY PINK STRIPE | Knitted booty shorts, designed in a burgundy pink striped viscose knit. These shorts pair with our Emma Knit Top or look great with a big t-shirt and boots.

Add to bag

4
6
8
10
12
14
16
18
20

RUBY

Marla shorts $139

dream #RUBETTES

View

SALE NEW ADDITIONS

View

KNITSHOP

View

TROUSERS

View

KNITSHOP

Nicole Green & Olivia, B416 Team

tbiytc

Nicole Green & Olivia, B416 Team

Em's Letter ~ From you to who? RUBY Says Recycle's next chapter

club rubettes

Em's Letter ~ From you to who? RUBY Says Recycle's next chapter

Lyndsey Fineran, Artistic Director of Auckland Writers Festival

tbiytc

Lyndsey Fineran, Artistic Director of Auckland Writers Festival

EMPTY BAG? YOU MAY HAVE MISSED OUR NEW ARRIVALS...

LET’s WRAP IT UP FOR YOU!

free shipping within new zealand

4x $0 on

Continue Shopping

Shipping + taxes calculated at checkout